Stop Missing Out! Essential Google Business Profile Features You Need to Use Now
TL;DR: If you’re a local business owner, your Google Business Profile (GBP) is one of the most powerful free tools to increase visibility, build trust, and attract customers. In this article, discover five essential GBP features you’re probably overlooking — and how Aviora can help you make the most of them.
Hey there, fellow business owners and managers!
Let’s be real — running a business isn’t easy. Between managing inventory, training staff, and keeping customers satisfied, it’s no wonder some marketing tools fall by the wayside.
But here’s the thing: your Google Business Profile (GBP) is not something you can afford to ignore. If you’re serious about boosting your local SEO, increasing foot traffic, and turning searchers into loyal customers, then your GBP needs more than just a name, address, and phone number.
Think of it as your digital storefront — often the first thing potential customers see when they search for your business on Google.
And yet… most businesses are still leaving its most powerful features untouched.
Why Your Competitors Are Getting Found — And You’re Not
Ever wonder why some local competitors always seem to show up at the top of Google Maps or local results?
It’s not just because they have a good website. It’s because they’re fully optimizing their Google Business Profile. They’re using features that improve their relevance, credibility, and visibility.
Let’s break down five essential features you need to start using today — and how Aviora makes it all easier and more effective.
1. Google Posts: Your Built-In Local Marketing Feed
Google Posts let you share real-time updates like promotions, events, or announcements — right in your listing. These posts show up prominently in search results and Maps.
Why many overlook this: Businesses often assume Google is “set it and forget it.” But neglecting Google Posts means missing a direct communication channel with ready-to-buy customers.
Aviora’s Role: We help you maintain an active, engaging profile. When customers take action and leave a review, Aviora captures that feedback and helps you showcase the impact.
👉 Learn more about Google Posts
🚀 Try Aviora for smarter reputation management
2. Q&A: Answer Before They Ask
The Questions & Answers section lets potential customers ask public questions — and lets you provide answers. You can also pre-load FAQs.
What’s at stake: Ignoring questions or letting others answer inaccurately signals unresponsiveness — and potential customers may leave before contacting you.
Aviora’s Role: We help ensure your GBP is complete, including FAQ guidance and response monitoring.
3. Photos & Videos: Show Off, Don’t Just Tell
GBP allows you to upload high-quality photos and videos to showcase your space, products, team, and customers.
Why many miss this: Outdated or poor visuals make your business look uninviting. Some businesses rely on user-uploaded photos, which may not reflect your brand.
Aviora’s Role: A strong visual presence increases profile engagement. Aviora helps turn great impressions into positive reviews.
4. Services & Products: Spell It Out Clearly
Use the Services or Products section to highlight what you offer — with descriptions and prices.
The danger of skipping this: If customers don’t see what they need, they may assume you don’t offer it and move on.
Aviora’s Role: A fully built-out GBP improves visibility and helps convert searchers. Aviora supports this by collecting and analyzing the resulting feedback.
5. Reviews: Your Most Powerful Trust Signal
Reviews can make or break a purchase decision. But managing them takes time and care — especially when negative reviews come in.
Aviora’s Superpower:
- Smart filtering to publish only high-quality reviews to your GBP
- Private channels for handling negative feedback discreetly
- AI sentiment analysis to extract insights from reviews
- Marketing automation to turn top reviews into branded content
⭐ See how Aviora automates review management
Don’t Leave Growth on the Table
Your Google Business Profile is more than a listing — it’s a local marketing engine.
Use Google Posts, Q&A, visuals, service listings, and reviews to drive action — not just visibility.
Aviora makes it easier to manage this ecosystem, turning each interaction into a growth opportunity.
✅ Ready to Maximize Your Local Visibility?
Signup with Aviora today and turn your Google Business Profile into your most powerful customer acquisition channel.