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How to Completely Set Up Your Google Business Profile for Local Success [Step-by-Step Guide]

Today, many people first find businesses online. If you serve local customers, a good Google Business Profile (GBP) is very important. It helps people find you on Google Maps and Search. Think of it as your free online shop window.

Just having a listing isn’t enough. You need to know how to set up Google Business Profile well to get local customers. This easy, step-by-step Google Business Profile guide will show you how to do it right.

Why a Good GBP Helps Local Businesses

A well-set up GBP can really help your local business:

  • More People See You: You show up better in local searches and on Google Maps.
  • Get More Customers: People can easily find your location, hours, services, and how to contact you.
  • Customers Trust You More: Good reviews and photos help build trust.
  • More Interaction: People can call, message, and visit your website easily.
  • See What Works: You can see how people find and use your listing.

Step 1: Find or Make Your Google Business Profile

First, find your business on Google. If it’s there, you can claim it. If not, you can make a new one.

  1. Go to Google Business Profile: Visit google.com/business.
  2. Find Your Business:
    • If you’ve claimed it, log in.
    • If not, search for your business name and address.
  3. Claim Your Business (if you see it): Click on it and follow the steps to prove it’s yours. Google might send you a code by mail, phone, or email.
  4. Make a New Listing (if you don’t see it): Click “Add your business to Google.” Follow the steps to enter your business name, type, and address.

Step 2: Give Clear and Full Business Information

It’s important to give the right information and fill out everything.

  1. Business Name: Use your official business name.
  2. Business Type: Pick the best main type for your business. You can add other types too.
  3. Address: Put in your exact business address. If you go to customers (like a plumber), you can hide your address and just show the areas you serve.
  4. Service Area (if needed): Say which areas you work in.
  5. Hours: Set your correct business hours, including holidays.
  6. Phone Number: Give your main business phone number.
  7. Website: Add a link to your business website.
  8. Services: List all the things you offer. Be clear and use words people might search for.
  9. Details: Choose details that describe your business (like “Wheelchair access,” “Outdoor seating,” “Free Wi-Fi”).
  10. Description: Write a good description of your business. Tell people what makes you special, what problems you solve, and what you offer. Use simple words that people might search for.

Step 3: Add Good Photos and Videos

Pictures and videos help people notice you and see what you offer.

  1. Logo: Add your professional logo.
  2. Cover Photo: Choose a good picture that shows your business well.
  3. Inside and Outside Photos: Show your business place to help people feel familiar with it.
  4. Team Photos: Show your team to build trust.
  5. Product and Service Photos/Videos: Show what you sell in a nice way.

Make sure your photos are clear and show your business accurately. Videos can be great for showing your services or how your business feels.

Step 4: Keep Your Listing Updated and Talk to People

Setting up your GBP is just the start. You need to keep it updated and talk to customers.

  1. Reply to Reviews: Answer all reviews quickly and nicely, whether they are good or bad. Good replies show you care, and bad replies show you want to fix problems.
  2. Answer Questions: Check and answer questions people ask in the Q&A section.
  3. Share Updates: Post news, deals, events, and offers using Google Posts. This keeps your listing new and interesting.
  4. Use Messaging: Let people message you from your listing. Answer them quickly.
  5. Check How You’re Doing: Look at the “Insights” on your GBP page to see how people find and use your listing. This can help you make it better.

Step 5: Use Customer Feedback to Grow and Manage Your Reputation

Customer reviews help people trust you. It’s important to ask for and manage reviews. This is where Aviora can really help your local business.

Aviora helps you get and manage customer feedback easily. It helps make sure that only good, real reviews go on Google. This makes your business look good and builds trust. Aviora also lets you see bad feedback privately. This means you can fix problems before they become public and scare away customers.

Aviora uses smart tools to understand how customers feel. This helps you see what you’re doing well and what you can improve. Aviora also works with your marketing, helping you use good feedback to get more customers. Instead of just collecting reviews, Aviora helps you build a strong, positive online reputation that brings in more local business.

Conclusion: A Good GBP Helps You Succeed Locally

Setting up your Google Business Profile well takes some time, but this step-by-step Google Business Profile guide makes it easier. Remember to keep your information correct, talk to your customers, and manage your online reputation. Tools like Aviora can make it easier to handle feedback and make sure your good customer experiences are seen. Take the time to create GBP listing that truly shows what your business offers, and you’ll likely see more local customers.

Want to better manage your online reputation and use good feedback to grow? Signup Today

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